On October 4th, all eyes and camera lenses focused on Boarderie. This Palm Beach-based company set out to break the Guinness World Records® for the Largest Charcuterie Board. The colossal board spanned 20 feet by 14 feet and weighed 769 pounds. It featured artisan cheeses, cured meats, crackers, nuts, and dried fruits.
The meticulous arrangement of each segment made it hard to believe this display was real. I was surrounded by elegantly dressed guests at the sunset soiree, hosted in a ballroom adjacent to the poolside terrace at the iconic Colony Hotel in Palm Beach. This luxury hotel was named one of the most Instagrammable destinations by Travel + Leisure. It stands steps away from Worth Avenue on one side and the Palm Beach Clock Tower on the other.
Although we couldn’t indulge in the candidate charcuterie board, we feasted on two extensive charcuterie areas made for guests. White-gloved hands, clutching crystal glasses of Champagne, appeared through a lush green wall, offering us a glass of bubbly. In no time, a brimming glass mysteriously materialized through the green wall, awaiting the next thirsty guest.
Influencers, TV crews, and photographers were everywhere, and Boarderie meticulously crafted the perfect Instagrammable setting. Two stages were erected alongside the gigantic charcuterie board. There we could take a selfie with the board and the Boarderie name on the green wall, in the background.
Boarderie is a founder and family-led venture, driven by its founders Aaron and Julie Menitoff. Partners in both work and life, their journey in hospitality began over two decades ago. Together they co-ran a gourmet catering company in Palm Beach.
When the pandemic struck in 2020, necessitating a pivot to keep their business afloat, they joined forces with Rachel Solomon and Angel Jerez. These four visionaries, each a co-founder and co-CEO, established Boarderie in 2021. Boarderie now proudly stands as the world’s first company to overnight ship pre-arranged artisan cheese and charcuterie boards nationwide.
You’re familiar with Shark Tank and Oprah, right? Aaron and Rachel pitched their business plan on ABC’s Shark Tank and ultimately accepted Lori Greiner’s offer of $300,000 for 9% equity, having turned down other “Shark” offers. Lori Greiner, entrepreneur and Shark Tank investor, also made a special virtual appearance to congratulate her mentees at Boarderie on their remarkable success.
Boarderie also earned a coveted spot on Oprah Winfrey’s “Favorite Things” List in 2022.
It Takes a Team
The creation of the Largest Charcuterie Board in the world required a substantial team of individuals and generous sponsors. Columbus Craft Meats, Yupik, Celebrity Goat, Divina, The Palm Beaches, The Vineyard House, Rustic Bakery, Dufeck Wood Products, and Atlas Event Rental all played a vital role. The food items from the board were generously donated to The Lord’s Place, a non-profit organization dedicated to breaking the cycle of homelessness for the most vulnerable and neglected individuals in Palm Beach County.
‘Tis the Season
I must confess that prior to the event, Boarderie was not on my radar. If you’re anything like me, you’ve probably watched DIY tutorials on creating a charcuterie board. And, if you’re also like me, you’ve likely run out of time and patience before even slicing a single block of cheese!
Whether you’re planning an event for your home or office, or in search of a distinctive gift, Boarderie offers a multitude of options. To learn more, visit Boarderie.com.
Many thanks to the Boarderie team for hosting me!